[hadlock]

It's copyright infringement, which is not theft, they're legally distinct in the eyes of the law. This is partly why the "you wouldn't download a car" copyright ads were so widely mocked.

[__MatrixMan__]

Fun fact, they didn't have the rights to use the font they used for those commercials: https://news.ycombinator.com/item?id=43775926

[gghffguhvc]

Or the music. It was originally made as a one off for a film festival. Movie industry defended the lawsuit over the music.