[GuinansEyebrows]

Culturally, the Dutch expect higher quality at reasonable prices (love to see frugality as part of a national identity!). On the whole, American ad culture has us convinced that we must either suffer with worse tools or spend more on a name brand with increasingly diminishing returns… to say nothing of the conspicuous consumption we’re all nudged/shoved into.

[WrongAssumption]

Not sure how America got caught in this crossfire. Dyson is not an American company.

[GuinansEyebrows]

no, but companies like Dyson that promote conspicuous consumption do very well in the US where they might not otherwise because of those cultural differences.