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Pessimistic Me: Nothing. They are too comfortable. They are stuck in rainy cloudy Bellevue Washington, in a skyscraper with limited space. Approx the same employee count as decades ago. Neither Epic's games store, EA's Origin, Microsoft's Games for Windows Live, nor Amazon's, was able to dethrone them. They tried to branch out into Movies and Music, they used to sell movies on there but removed the ability in 2019 because no one was using it. Looking back now, it even threw me off, but it's obvious now... People don't want to download movies, they want to stream them like YouTube videos. I'm sure people would want that with games too but that's difficult to do right now. Video games are an emotion, music and movies and books and comics are too. If I were them I'd try to expand Steam so it sells all types of media content. I think it's a mistake not to. Optimistic Me: I was worried about them about a decade ago because anytime you think you are "too big to fail" you set yourself up for long term failure and "getting comfortable" is usually what begin's a company's decline. But they've made some really good decisions to branch out. Like getting into hardware. They've got the Steam Link, Steam Machine, Steam Controller, their VR headset "the Index", and their handheld Steam Deck. So I guess Valve's a hardware company too now. |
It's breaking windows monopoly and cracking open the other distributors closed systems. I can even run NVIDIAs cloud gaming so I may not even need new hardware.
(Now having said all that I'm still sore over the new doom game which has ray tracing enabled permanently. It invalidates all my old hardware and the steam deck)