I hate to be this guy, really, but did you consider that hypocrisy and anti-hypocrisy is basically what OP meant by "feelings" since they are based on (mostly self) perceptions? (Have you ever pointed out hypocrisy to someone? They are quick to tell you why you're wrong - it's absolutely about self justification not external judgement)
I don't understand the point you're making. Someone is living according to their principles and we're playing games with semantics as if "feelings" is a bad word? Okay, you win, it "feels" better to satisfy one's values.
If those principles don't make a difference on the world around you then it's not bad but it is quite limited. It's fine to do things that don't make a difference, but it's important to keep perspective.
In particular, if you have an urge to make a difference on a regular basis, that's a great urge, but you need to make sure you don't fall into the trap of doing something that feels good but has negligible effect and thinking the job is done.
I don't really get this. The things I've chosen not to get from Amazon are similarly measurable in dollars or other units. Not that I think I'm going to win you over, but I don't understand this argument.
He pretty much hits the nail on the head as far as describing modern-day political and social movements. It's about doing the bare minimum to make oneself feel better and to be able to brand oneself as an activist.
It seems like all the real-deal movements and protests died out or were neutralized by the late '70s.