[ddt]

The moment Zynga decided they were going to make their money as a me-too game studio, they sealed their fate. You can get people in the Skinner Box for awhile, and get them to peck you millions upon millions of dollars, but eventually your brand is tarnished to the point where not even your most active users will vouch for you. And now they're going through the process of retiring executives and the standard hallmarks of a company desperately trying to make something broken work.

[robryan]

Wasn't this pretty much when they were created? If anything Zynga was considered to have even lower ethics earlier on, when they presented people with super low quality offers like SMS signups for people to earn things ingame.