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Since installing it on firefox on this computer (18 months ago or so) Ad Nauseam has clicked ~$38,000 worth of ads, that i never saw. Between this and "track me not" i've been fighting back against ads and connecting my "profile" with any habits since 2016 or so. I should also note i have pihole and my own DNS server upstream, so that's thiry-eight grand in ad clicks that got through blacklists. https://www.trackmenot.io/faq |
I manage a Google Ads account with a $500,000 budget. That budget is spent on a mix of display ads, google search, and youtube ads.
If I knew that 10% of our budget was wasted on bot clicks, there's nothing I can do as an advertiser. We can't stop advertising... we want to grow our business and advertising is how you get your name out there. We also can't stop using Google Ads - where else would we go?
$38,000 in clicks boosts Google's revenue by $38k (Google ain't complaining). The only entity you're hurting are the advertisers using Google. Advertisers might see their campaigns performing less well, but that's not going to stop them from advertising. If anything, they'll increase budgets to counteract the fake bot clicks.
I really don't understand what Ad Nauseam is trying to achieve. It honestly seems like it benefits Google more than it hurts them. It directly hurts advertisers, but not enough that it would stop anyone from advertising.
Google has a system for refunding advertisers for invalid clicks. The $500k account that I manage gets refunded about $50/month in invalid clicks. I'm guessing if bot clicks started making a real dent in advertiser performance, Google would counter that by improving their bot detection so they can refund advertisers in higher volumes. If there's ever an advertiser-led boycott of Google Ads, Google would almost certainly respond by refunding advertisers for bot clicks at much higher rates.