[slg]

The article also feels a little dishonest comparing total unit sales to cumulative player statistics over an extended time period. If you click through to the linked Ars Technica article, it says the cumulative player number for the previous entry is 22 million and 30 million for the best of the series. Is a 3-5x increase from going from presumably a $60 game to free to play really that crazy of a goal?

That isn't to say that EA doesn't suck. This 100m goal just wouldn't be among the top 100 reasons I would point to as evidence.