Its EA... they're idiots. Too many MBAs thinking they can make the next multi-billion dollar moonshot game without thinking about what matters. Also they're addicted to subscription revenue models.
MBAs types generally show up in places that are doing fine, usually with ridiculous pay structures for themselves, then move the company in the direction that ensures their own pay is justified. This inevitably ruins the original business. Boeing is a prime example, so is almost the entire gaming industry.
I think a huge part of the problem in the North American game industry is that the execs and MBAs you mention still seem to have a mentality that games are for gross dorky losers
It's really weird how much the game industry seems to despise their audience
MBA should have been education for managers who already have industry experience so that they can better perform in their new responsibilities. Unfortunately everyone collectively decided that an MBA degree was a substitute for competency.
"We really need to go back to fundamentals, if we want to restore our past glory. So we'll spend 6 months ironing out the monetization infrastructure, and then let's brainstorm about what kind of game we want to make."