[mvkel]

The UI is pretty obviously Twitter Bootstrap. While not necessarily a bad thing, it gives off the appearance of being vaporware.

Agreed with everyone else, I'm not sure what research you did on the pricing, but this is way off from what a typical club/promoter can afford.

$49/month is as high as I'd go for a base plan, and scale accordingly for "enterprise"

[jbermudez5]

Correct, UI is based on Bootstrap. I understand the vaporware comment, but our clients are not developers or designers so a large amount of them do not even know what twitter bootstrap, they just want something that is simple and easy to use. I we were making a metrics dashboard for startups I would agree completely.

In terms of pricing so far it has been well recieved. We do need to work on how to transmit that promoters can use a free account and upgrade to premium features if they will in fact manage the event (controlling door, managing sub promoters, reservations etc.) then $50 does not seem to bother them because they are saving tons of time and effort on their event.

$400 a month is for anyone going over 8 managed event. usually better established promotion company or venue. The feedback has been positive here as well.

We did not just go out and build. We worked hand in hand with different nightlife companies in the US & Europe.

Hope that helps explain a bit more. But there is more work and validation to be done.

[rotation1]

I actually think the design is great, and the target market won't recognize it.

I don't own a nightclub so I can't comment on the feature set, but maybe a live demo or tour would help convey the value better?

The pricing page to me is extremely confusing. I think you just need to clear up what the free plan actually is, basically $50 per event?

[jbermudez5]

Thanks!

We really need to fix that pricing page. The free plan lets you get empire features for that event $50. Letting smaller promoters run an event like a pro whenever it comes up.

[thecguy]

For a club in Miami $400 is nothing.

[mvkel]

Talk to any club promoter and they'll tell you their margins are razor-thin. A huge club in Miami, or other large MSA (NYC, Chicago, etc.) is the exception. As we all know, basing a business model on the 'edge case' isn't a recommended thing to do.

Let's do some math: Using Songkick's API, there are 5,700 music venues in the US. Let's say this product gets 10% market penetration for non-paid users after two years. That's a huge success in terms of market share, about 570 venues.

Let's say 10% of those users upgrade to the paid version, again, a huge success (and virtually unheard of) in terms of market penetration for these types of services. That'd be 57 paying clubs.

Assuming 0% Y/Y churn (SaaS company average is 13%, btw), we're looking at $273,000 in revenue after almost complete realistic penetration.

Remove hosting costs ($3,000/month), marketing costs ($6,000/month), sales staff ($5,000/month), enterprise-level support ($3,000/month) and you get: $204,000 in ongoing expenses. Those are the bare-minimum "virtual office" expenditures, too, unless you're assuming a "build it and they will come" philosophy.

In other words, if you're a company of one employee, you might break even.

Historically, for a SaaS company to succeed and grow sustainably, it needs to be operating at a >50% margin. Try to figure out how to adjust your expenses and potential market to hit that within two years of "Day 1"

[jbermudez5]

The market size has been brought to our attention and we do have some product updates on the roadmap that will increase our revenue channels beyond our monthly subscription.

It is a valid observation we are tackling it head on. Thanks

[sixQuarks]

I for one think they did an awesome job customizing bootstrap.

[Kiro]

I have made many sites in Bootstrap and don't see anything bootstrappy here. In fact I can't even see anything now when I know it's Bootstrap. How did you notice?