[wewewedxfgdf]

Note to all founders:

Tell the reader what your product is - first.

And you can't manage to do that, then your logo link should go to your product, not back to the blog.

I gave this TWO attempts to find out =what the product is - that's the biggest opportunity most startups will get - and this company failed twice to tell me conveniently what it is and I am not trying a third time.

[RyanOD]

Completely agree. It took me much longer than I wanted to figure out what the hell Couchers is. Be direct and to the point with the language you use above the fold (on the home page...not the blog post).

[NicuCalcea]

Did they change it in the last hour? The logo sends me to the homepage, not the blog.

[stevage]

I don't think the blog post was written for Hacker News.

[kingnothing]

It's in bold in the 3rd paragraph, but that requires you to know what couch surfing is in the first place.