[basfo]

It always makes me laugh this millionaire rhetoric about “THE MISSION.” I once had a CEO who suddenly wanted us to be on call 24/7, every other week. His argument? Commitment. The importance of "the mission". Becoming a market leader, and so on.

As AlbertaTech says, “we make sparkling water.” I mean, what’s the mission? A can of sparkling water on every table? Spreading the joy of carbonated water to the world? No. You sell sparkling water because you want to make a profit. That kind of speech is just a way to hide the fact that you're trying to cut three full-time positions and make your employees work off-hours to increase margins. Or, like in this case, pay them less than the competition with the same objective.

Sam Altman might actually have a mission, turning us all into robot slaves, but that’s a whole different conversation.