Hell is, by design, a consequence for poor people. (People could literally pay the church to not go to hell[0]). Rich people have no consequences whatsoever, let alone poor people consequences.
Not "by design", as historically the hell came first. It was only much later that they catholic church started talking about the purgatory and the possibility of reducing your punishment by paying money.
The people running AI companies have figured out that there is no such thing as hell. We have to come up with new reasons for people to behave in a friendly way.
We already have such reasons. Besides, all religious "kindness" was never kindness without strings attached, even though they'd like you to think that was the case.
[0] https://www.cambridge.org/core/books/abs/preaching-the-crusa...