[hemancuso]

I think one of the more interesting bits is how you integrate via a javascript snippet

https://www.klaviyo.com/docs/javascript-api

It seems like you could tag events quite easily on your site [customer logged in, customer performed action, etc] quite like mixpanel - and then use the rest of the system to perform actions in responses.

It would be super simple to set up a "Haven't seen you in a while" email without having to do any extra work. Lots of companies build nice products but don't put any effort on customer success, past conversion to sign up.

I like it. A non-technical could add a lot of value to an existing site.