[urda]

Don't forget how Figma bullied Loveable from being able to use "dev mode" [1].

[1] https://techcrunch.com/2025/04/15/figma-sent-a-cease-and-des...

[rib3ye]

Don't forget how Loveable used the moment as an acquisition tactic, which was probably the whole point.

[urda]

That’s one way to frame it, but it’s missing the power imbalance. Loveable was the smaller party here, Figma suddenly turned hostile when their success overlapped with a feature Figma hadn’t monetized yet.

“Used the moment” sounds a lot like surviving a punch and then asking for help. If you think that’s scheming, maybe revisit who threw the first punch.

[designerarvid]

That’s how trademark works. You lose it if you have it and don’t protect it.

[Sephr]

I think the point the parent comment is making is that companies shouldn't be able to trademark common phrases with their usual spelling. 'Dev mode' is a common short form for 'developer mode' which has extensive use.

[jonatron]

I wrote a little about it, because it's more complicated than "a trademark": https://jonatron.github.io/randomstuff/trademark/fig.html