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by josefresco 359 days ago
Related: (the guy they hired used this "trick" to grow his polling app tbh)

We eventually identified a psychological trick:

1. Set the app’s Instagram profile to Private.

2. Set the bio to something mysterious, e.g., “You’ve been invited to the new RHS app—stay tuned!”

3. Follow the targeted users.

4. Wait 24 hours to receive the inbound Follow Requests. (They were curious about our profile so they requested access)

5. At 4:00PM when school gets out (The Golden Launch HouseTM), add the App Store URL to the profile.

6. Finally, make the profile Public

Supposedly this loophole/exploit(?) has been closed.
1 comments
PaulHoule 359 days ago
It makes me think of the early King Games phase when it was highly effective to market a game virally by flooding players status with notifications about their progress in the game -- back when Facebook had a lot of user engagement but no real business plan.

Once they understood what their business was they were happy for you promote your game on Facebook but only if you paid them. So that channel got closed off, or at least was no longer a low-cost approach to marketing.

link