[itmag]

To me, "growth hacking" evokes more than just marketing.

Let's say my startup hustles like crazy and carves out a deal with a major coffee chain (like Square did with Starbucks IIRC).

Suddenly we have access to a whole lot more users. We grew the user base drastically, yet it wasn't exactly a result of marketing but rather one of strategic dealmaking.

To me, that is the quintessence of growth hacking.

[dataisfun]

Why not just call it business development? Why do we need the word "hacking" as part of what has been the way businesses grow?

[1123581321]

It's better to use ordinary language to describe something ordinary like Starbucks using Square. Sales is a steady job that anyone can do (like programming.) Hustling like crazy and such is made to sound special when it's not particularly crazy at all.