[sicxu]

So, growth hacker is a marketer. Fine. But not all marketers are growth hackers. My understanding is that, growth hacking is a specialty in marketing which focus on consumer web marketing. It is also a very technical and hands on position. As a growth hacker, you not only need to have a marketing plan, but also need to implement or help implement the marketing plan. There is nothing wrong for giving a name to a sub-category of marketing profession.