[ilamont]

> I would expect this prospect to be very appealing to conservative rural residents

I am in a conservative rural district right now. Here's the math: 20% are at or below the federal poverty line, and of the remainder there are a huge number of people on fixed incomes or sitting on major credit card or vehicle debts (people own trucks or farm equipment, often related to work). They have very little wiggle room on any major investments, not just clean energy.

Yet people understand the value of solar. There are households and even some farms with solar arrays here. They also know utilities are jacking up prices despite huge wind farms and hydro nearby (this is in part due to local crypto mining ventures that sprouted up 10 years ago, which will likely be joined by AI farms in the coming years.)

People aren't staying away solar because there is "huge support" for fossil fuels. They are staying away from solar (and heat pumps) because they simply cannot afford the cost. They don't have the cash on hand, they will never qualify for loans, and in many cases they are dealing with existing debt or emergency costs.