[lsc]

Yes, anyone can become a really bad marketer by reading a book, just like anyone can become a really bad Engineer by reading a book.

The thing is? being a good marketer has more to do with who you know (and who knows you) than what you know. (just like being a good Engineer has more to do with how well you can figure things out than with how many languages you know.)

knowing people that can get you press is super important for marketing people (and, of course, the ability to get people to like you.)