[sneak]

I think it's a fallacy to believe that suddenly Apple became stupid just because there's no more Steve.

I bet there's a lot more to this story than we can see at the moment.

[hpvic03]

Is it? Apple under Jobs was defined by complete perfectionism, which enabled it to create great products.

Steve had great taste - he was as much Chief Designer as he was CEO. Focus comes from the top, and the focus on design has been Apple's secret sauce. Cook is not a designer. His focus is going to be on operations, and Apple's design will suffer for it.

I'm pretty sure those recent Apple Genius ads would have Steve rolling in his grave. I predict that those are just the beginning.