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by taskstrike 5039 days ago
They have tons of readership, and a lot of VCs browse the site.

PR is a just a method to drive traffic and hype for your startup.

2 comments

Is any of that still true today? This isn't 2009, TC is a factory now and they are pushing out 2 - 3 dozen pieces a day on mainstream tech news and what giant "startups" and corporations are doing.

The last part I guess is the same as it always was but the volume is so big now you'd have to be falling down the front page before you even realize you're on it, and VCs must have better things to do than check back every 30 minutes for the next article.

Look at Alexa ranks for them. Their traffic remains strong. I still scan the headlines for every article and I assume other people do the same.
PR is a just a method to drive traffic and hype for your startup.

Right, but the world is a lot bigger than TechCrunch. Especially that TC jumped the shark years ago.