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by HPsquared
358 days ago
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If it's free, people are suspicious and judge the cost to be something implicit, generally with a higher expected cost than $1. On the other hand if you make the cost explicit, people are more comfortable. It ties in with the story in Freakonomics about the daycare that started to charge a small "fine" to discourage parents picking up the child late, with the effect that these incidents happened more often. Because the cost went from implicit (shame, etc) to explicit (it's only $10). |
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> If it's free, people are suspicious and judge the cost to be something implicit, generally with a higher expected cost than $1. On the other hand if you make the cost explicit, people are more comfortable.
To address your point explicitly, if someone believes the cost of a hug is higher than $1 ("higher than expected cost"), then offering one for $1 should trigger a similar suspicion in your head.
Think about it, if a stranger offered you a free Porsche, you'd rightly be suspicious. Would you be less suspicious if they offered that same car for $500?