[Aurornis]

Basically: If you understand the topic well, you’re not the target audience.

This is a type of information arbitrage where someone samples something intellectual without fully understanding it, then writes about it for a less technical audience. Their goal is to appear to be the expert on the topic, which translates into clout, social media follows, and eventually they hope job opportunities.

The primary goal of the writing isn’t to get you to understand the topic clearly, because that would diminish the sense that the author is more knowledgeable than you. The goal is to sound guru-like while making the topic feel impenetrably complex for you, while appearing playfully casual for the author.

[dclowd9901]

I guess "bullshitting as a career" isn't going away any time soon.