[madeofpalk]

> destructive of the shared pool of trust

Will there actually be any short, mediumm, or long term consequences for Apple? What real, tangible trust has Apple lost that could lead to meaningful harm to them?

The only thing I can come up with is people who hold Apple to some kind of high-minded ideal, that they constantly run foul of for other reasons already.

[danaris]

Threads like this one are a short-term consequence for Apple.

People here, discussing it, a) demonstrate that they find the act to represent a breach of trust, and b) spread that understanding and opinion among those who read it.

That's not, in itself, a direct consequence for Apple, but it is something they need to be, and I genuinely believe are, worried about, because losing trust in them is precisely the kind of thing that will get people to stop buying their products. This is especially true given the way they've positioned themselves as a more trustworthy actor in the privacy field.

[kridsdale3]

Apple does a lot of things that are not allowed by any of the 3p developers. Someone like EU could look at that (for instance in this case a direct to consumer marketing channel that they are using to favor their own properties) and say it violates the DMA.

Google is being forced to take Google Flights links out of Search results, for instance.

[madeofpalk]

Apple’s behind of curve of its third party ecosystem. All of the apps on the App Store send spam notifications, violating Apple’s own guidelines that it has no intention of enforcing.