[ctime]

I didn’t see any ads and nobody I know did. This may be a feature in ios26 (the next version in beta) that got leaked out to older versions? Ie a bug)

Ios26 specifically enables promotions in wallet which is viewed as a feature that can be enabled/disabled

[reliablereason]

Probably depends on where you live, or some other thing apple knows about you.

[mbreese]

I saw the ad. iOS 18.5, in the Midwest, with notifications allowed for the Wallet app.

I didn’t find it too intrusive, but it was surprising. It’s probably not a road Apple wants to go further down.