[MobileVet]

I remember when ‘Hooked: How to Build Habit-Forming Products’ came out by Nir Eyal. It came out the same year as ‘Addiction by Design’ and was rapidly adopted in the SV and HN circles. I heard somewhere he felt bad about the impact of Hooked… but I don’t have a source.

Eyal wrote another book 5 years later trying to help people control their attention & not falling victim to the playbook he outlined in Hooked.