Yeah the shoving is stupid. They are trying to accelerate it because there is so much FUD around LLM code generation slowing down adoption. All the biggest model shops (MS/DS/Anthropic) are at an extreme advantage right now. Internal use would be scheduled ahead of paying customers if I was in charge of it.
Imagine your company announced a new initiative where everybody's job would become "manager".
Would you do to work for a company where every single person including yourself was a manager?
This idea is silly because it asserts that we can replace work with management. But management is just more work, so we can just replace it with more management, and I think if you follow the logic to its outcome no work needs to be done by anyone anymore ever