[yorwba]

Well-capitalized American consumer software companies have been able to outcompete European competitors by taking a product developed for the US and offering it in the EU market at zero marginal cost. In areas of IT where zero-marginal-cost expansion is not so easy (e.g. industrial control software that comes bundled with the equipment it is controlling) there doesn't seem to be much of an American advantage.

Stringent regulations that American companies won't be compliant with without extra effort can be expected to increase the relative competitiveness of European companies in the EU.