[tankbot]

Because they won't do anything that disrupts their own current cash cow models. Even if you explain that this is the future, that it's what their customers want, and that they will make money from it, the argument will fall on deaf ears. Currently entrenched media companies are not playing to win, they are playing to not lose, which means they inevitably will.

The most readily available example to analogize is Blockbuster/Netflix. BB had to declare bankruptcy and completely reorganize their entire company because they stubbornly refused to adapt to a changing market.

Other media companies will follow similar fates. They will have to be dragged kicking and screaming into the future, and many (jobs) will be hurt in the process.