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by scarab92 356 days ago
Tesla are attempting to maintain their pricing and margins while the cost of producing EVs is plummeting.

The result is that they are being severely undercut on price by BYD et al.

Tesla are going to have to either start cutting prices significantly, or accept being a low volume pseudo-premium offering.

1 comments

Hey now, give some credit to the spectacular decisions by the Tesla CEO. That's what set it off, after all.