[mandmandam]

If the creator insists on a weird pronunciation, because of an inside joke most won't ever get, then I feel no responsibility in humoring them.

The G in gif is for graphics. Not 'giraffics'. And most people in the world have no idea what Jif even is, much less a particular catchphrase from an old ad campaign that barely even connects.

[ziml77]

And the P in JPEG is for photographic, so you better be saying jay-feg if you want to rely on that logic.

[joquarky]

If everyone conformed, then we would have no fun lively debates on things like this. That would be a boring world.