[neogodless]

> The only goal of a company is to maximize their profits

Overall this is effectively true, but it is not a law of the universe or anything.

Why can't a collection of people have ideals, want to support and realize those ideals through action, and also find a way to financially support themselves and even profit by pursuing those ideals?

The hypothesis you've put forth is that the group that founded Framework were sitting around thinking about the best way they could invest money to make money, and the best option they could come up with was to make modular laptops. What has their return on investment been thus far, and does it clearly and readily beat all other options they had for investing?