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by bruce511
356 days ago
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Very much this. I can see some number of people are happy to pay a few cents to read something. I'm guessing it's a minority, but hey it's something. Problem though is that the first transaction is really expensive in time and effort. Download the payments app, sign up, register credit card, seed the account, install browser extension etc. All this assuming I know the payments system exists and assuming there's only 1 of them. So what was the article about? How could it possibly be enticing enough to make it worth this hassle? Sure, the second and later times it's easy (assuming the same micro-service is used, and assuming the paywall supports micro at all) but I never bother with the first so this gain is never there. |
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the problem is of course that outside of china we don't have that dominance of a single app that everyone already has. and we would need to build something federated to drive adoption, which is hard. (mobile payment in china is not federated. alternatives to wechat only work because of the country's huge population and because they are also popular for other reasons, like alibaba which was eventually able to build alipay because of that. and of course alibaba doesn't accept wechat pay.)
i think a key feature for wechat pay gaining popularity was that it allows people to send money to each other, and therefore it was not dependent on service providers adopting it. it probably also helped that china has a culture of giving money as a gift.
another approach is mobile money https://en.wikipedia.org/wiki/Mobile_Money which apparently is popular in africa.