[dcminter]

Ah yes, I call this "brandfucking."

IBM used to be a repeat offender. I recall trying to buy the WebSphere (Java) application server for a client and then finding out that IBM had slapped "WebSphere" on all their products including things like¹ MQ Series (a queue) and DB/2 (a database). It took me an hour to figure out the right item and it was an online purchase!

¹I might be misremembering the exact products but it was similarly absurd.

[SoftTalker]

They were sticking “Watson” on all their product names for a while too.

[dcminter]

Yep, and they got very overexcited about "VisualAge" for this, that, and the other at one point. "VisualAge for C++ for OS/2" being one of the more coherent examples I guess...