[dehrmann]

> Cochineal extract for coloring

95% of people wouldn't realize that's code for "insect juice," and they might prefer the artificial color.

[hinkley]

Red 4 is already bug paste. Always has been. The “preference” based only on perception is just advertising.

Naturally colored candies use beet extracts for red.

[cma]

Wait until people find out where jelly beans come from.

[dehrmann]

Jelly Belly doesn't use gelatin. They do use confectioners glaze, but that's closer to honey than to cochineal.

[cma]

Confectioner's glaze in jelly beans comes from lac bug excretions.