[Hominem]

Some of this reminds that small things can have large repercussions on morale. There is a passage in The Illuminatus Trilogy that describes an act of culture jamming where a sign reading "no smoking" is replaced by a sign that says "no spitting" in an upscale department store. The customers and employees begin the resent the management, after all why would the management assume they would spit on the floor of an upscale department store.