[brudgers]

"The growth marketing team has identified an untapped demographic".

Non-experts is always a larger group than experts.

A design prioritizing non-experts does not benefit experts.

Moreover, experts know they are trying to solve hard problems and benefit from tools that recognize the nature of solving hard problems entails doing hard things.

Or to put it another way, though there is a large market of people who don't play the violin, a ukulele is not a violin.

[nickserv]

Exactly. There is pressure to sell to as many people as possible, as cheaply as possible. This leads to "simplifying" the UI.

Generally this means power users now have to click 3 times instead of 1.

Of course there are alternatives, like having an advanced mode or keyboard shortcuts. But that takes time and effort for a typically smaller set of users.