For a good sense of how to think about industrial design, here's Lowey's autobiography, "Never Leave Well Enough Alone".[1] Look for the before and after pictures of common objects he redesigned. In most cases, sales went up.
As a bad example, see "Design for Dreaming", a 1956 General Motors promotion around the time the auto industry was reaching peak chrome and peak tailfin. This also introduced the first self-driving car, the Firebird 2.[2] (The self-driving didn't actually work in the Firebird 2. It did work in the Firebird 3, on a test track equipped with a guide wire.)
As a bad example, see "Design for Dreaming", a 1956 General Motors promotion around the time the auto industry was reaching peak chrome and peak tailfin. This also introduced the first self-driving car, the Firebird 2.[2] (The self-driving didn't actually work in the Firebird 2. It did work in the Firebird 3, on a test track equipped with a guide wire.)
[1] https://archive.org/details/neverleavewellen0000raym/page/38...
[2] https://www.youtube.com/watch?v=tG_KxSM6bTI
[3] https://youtu.be/tG_KxSM6bTI?t=427