[ndr42]

>> A company sets prices based on what will make it the most money.

> No company does this. Prices are set based upon demand.

I read an interview a long long time ago (with Jobs, Schiller or Cook - I don't remember) where they were saying explicitly that Apple charge the amount that get them the most money not marketshare. I remember the times when analysts where obsessed with market share and that apple had to lose because they were to expensive. I don't hear that opinion that often today.

[II2II]

At the time, eroding marketshare was a legitimate concern. It takes money to develop products, and without continuous development they would not remain competitive. Whether they liked it or not, marketshare is a factor in making the most money since you need to spread out the cost of development. Many companies were failing at the time, including those who made high end workstations because of that. Many years ago, I read an article about how the development of Alpha processors could not keep up simply because Intel could invest far more into R&D.

[timewizard]

That's what they say. Anyways it would be a clever way of rephrasing "many of our products have very low demand and high lock in."