[lofaszvanitt]

Because the average joe needs the sense of achievement. Lots of people have near zero success in life, or power above something, and this is their supplement.

Plus most of the modern multiplayer games, especially fpses, are centered around a few individuals who have skills above the herd or they are playing by different rules (meaning of this is up to you...) and everyone else is just filler so that these above average players can "harvest" them. Just like Bodybuilding. You have the top notch competitors who everyone tries to imitate. And that is what sells the supplements, while all they buy is an illusion that one day they can achieve the same physique.

So let's say you have Apex Legends where well known players show how they literally obliterate everyone else. So the matchmaking (which is deliberately shit) sends these "predators" to hunt the prey, who are essentially sheeps.

People watch these streamers and try to imitate or get to know how to be at the skill level they have (which is near impossible for several reasons, I'd rather not explain). So the whole business centers around these outstanding persons, and the sheep buy the shiny digital bullshit, thinking that might elevate them to the "bigname" monkey's level.