[shafyy]

It's the same for SEO also. Good structure, correct use of HTML elements, quick loading, good accessibility, etc. Sure, there are "tricks" to improve your SEO, but the general principles are also good if you were not doing SEO.

[klysm]

And yet in practice SEO slop garbage is SEO slop garbage. Devoid of any real meaning or purpose other than to increase rankings and metrics. Nobody cares if it’s good or useful, but it must appease the algorithm!