[sumtechguy]

The same thing sort of happened in the compression realm. ZIP is the pretty much the defacto winner for that type of file movement. Oh people use others in a lot of cases. But even when pkzip 2.04 came out there were better ones. Yet here we are still 30 years on using zip. Heck the zip alg is even used in many picture formats.

[wongarsu]

It helps that in most cases when people make a zip the compression is a secondary feature. What people want 90% of the time is a container format to put multiple files or a whole folder structure into one file. .zip or .tar.gz do this just fine, even if their compression factor and speed aren't that great by modern standards.

Same with jpeg: Most people want to just encode images, reducing file size by 10% is a negligible win for most people