I don't know about you, but I tend to multitask with things like research. Did I spend two solid, uninterrupted days without touching any other projects or not performing any other work-related activities? Of course not. This kind of thing is right up there with "Why is the sky blue?" and researching until you're satisfied with the answer. I spent the money, I'll see a return on the 'investment' before the week's out. But I'd still like to know more about what Apple said, when they said it, and how they've changed it since then.
Also note this in my comment above: "...in the Grand Scheme of Business, it's just not that much money."