It's interesting to contrast Starlink on airlines vs Starlink on cruises.
AFAICT, all the airlines rolling out Starlink have made it free on their flights. Which implies cooperation from Starlink -- either Starlink has made "free" a condition of their service, or they've just priced it cheap enough to make free a reasonable option for airlines.
There's no good reason why Starlink for cruise ships should be priced significantly higher than on airlines. So either the cruise lines or Starlink are gouging. Or both. Probably both.
> There's no good reason why Starlink for cruise ships should be priced significantly higher than on airlines.
There's a technical reason for the case of airlines flying over land. Over land, the connection is just up to satellite and down to a ground station.
Over open ocean (whether airborne or on a ship), Starlink has to use their inter-satellite laser hops to eventually get to a ground station. I don't know for sure that Starlink charges more for this mode but if I ran the company I certainly would because those lasers are a limited resource.
The bandwidth of a single starlink terminal is going to be saturated at airplane capacity anyway. The extra number of people on a cruise ship just means service degradation, not excess bandwidth consumption.
The price difference is just based on what the market will bear. Trapped on a cruise for a week, you are much more desperate for Internet. Plus you've paid a lot more for the trip and the fee doesn't feel so large compared to all the other upsells. The cruise often is the vacation, whereas air travel is just the means to an end.
Yeah, but there is a limit to the price the market will bear. At 10k users and assuming a single terminal, and a single price, you are going to not going to be able to price it so as to optimize price vs performance.
Personally I would have at least 2 terminals, a low tier and high tier. I would sell only a limited number of high tier connections, good for the entire trip. Probably included as a perk with first-class cabins. The low tier would be a daily purchase. I mean hotels have done this for ages.
Maybe a dedicated business center with wired (dongle) connection and kiosk PCs, that gets the best bandwidth of all, but you're away from ship activities.
A cruise ship shouldn’t have any issues with having 10 or 20 terminals installed and the clear skies in all directions could mean each has its own bird.
Those 12 terminals still need to talk to satellites. Only a certain number will be in reach, and if the ship is significantly out to sea, those satellites will need to pass data along to others to reach the ground.
We know a densely populated land area can saturate the satellites overhead; it's part of the reason we don't use Starlink in, say, NYC. The same math applies to a thousand cruise ship passengers trying to use it at the same time.
(It will absolutely be much better than the previous state-of-the-art, though.)
I’d guess that concurrent demand would be lower on a plane. A cruise ship has people with nothing to do wandering around, presumably screwing around on the internet being one of them.
> A cruise ship has people with nothing to do wandering around
The major point of a cruise is that there is constantly something to do. It's wall-to-wall entertainment, 24-hours a day.
My 2-year-old was too excited to sleep on a Disney cruise, so we just walked around and found character photos at 10PM. She was too shy to take her picture, so I got my picture taken with her hiding her face on my shoulder.
(FWIW: A cruise is also the kind of vacation that you need to bring some offline entertainment with you. I caught up on reading when I had to stay in the cabin with a sick child.)
Cruises make most of their money now by upselling you on board. Premium drinks and drink cards, more premium restaurants while included buffet and dining room get less love; internet upgrade, excursions, lots of stores selling stuff like diamonds and overpriced fashion, art auctions. It's worse than a floating shopping mall.
Almost, the reason it's free is because competition from t-mobile for the internet provider and that the legacies are providing it free and well almost legacy airlines like southwest and alaska.
Whatever one legacy does, the other do - charge bag fees, the others do too within a quarter. Free internet (Delta afaik was the leader here) the others offer free internet.
Soon it will go the way of having an added fee or being tied to your ticket on the airline, w/ Tmobile its already linked to your phone number.
It seems as it would average out, but I wonder if the equation between "<some %age of> ~2500 people for a 7-14 days" vs. "<some %age of> ~175 people for 2-5 hours" incurs more "costs" for the former?
it's unclear to me why Starlink is free on airlines. I currently pay $30-50 per transoceanic flight for crappy internet. I'd pay 2-3X more for something solid with lower latency.
AFAICT, all the airlines rolling out Starlink have made it free on their flights. Which implies cooperation from Starlink -- either Starlink has made "free" a condition of their service, or they've just priced it cheap enough to make free a reasonable option for airlines.
There's no good reason why Starlink for cruise ships should be priced significantly higher than on airlines. So either the cruise lines or Starlink are gouging. Or both. Probably both.