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by tanvach
368 days ago
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Having explored Twillio for text messaging recently, turns out it’s getting very hard to be able to send them programmatically in the US due to lengthy A2P registration process. I understand in spirit this aims to reduce text spam, but my feeling is this becoming another money making opportunity for carriers. https://www.twilio.com/docs/flex/admin-guide/setup/conversat... |
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There is no step in the process that would deter any company from taking the ~30 minutes of effort to get the registration details in order. We run a legitimate company that was only seeking to send transactional notifications that our customers specifically requested, and it took 4 rounds of back and forth to get approved. However, each step provided a very clear error code with very specific remedies (e.g. Opt-in form must include language which states…), which would make it a rote process for automation or even manual repetition. In fact, the only thing that I could see which would deter a company which seeks to rely on spam for profit would be if the registration fees were larger than their expected profit (they’re not, thankfully).
I don’t even mean this comment to necessarily be an indictment of the process - it was…fine? I’m just not entirely sure what it’s purpose could be except to collect additional fees for each SMS campaign.