[adastra22]

The luxury watch was released in April 2015. The cheaper stainless steel model wasn't released until the fall event a few months later.

But I was talking about branding and marketing; sorry if that wasn't clear. At release the Hermes and "Edition" models were the story. The Apple Watch was the next fashion accessory. You couldn't even buy it at an Apple Store -- you could get fitted, but had to order it shipped to store. But the Hermes store next door had the expensive models in stock.

It wasn't until 2016 that Apple partnered with Nike and changed their branding for the watch to be about health and fitness.

[microtherion]

Yes, I agree that health and fitness are a much bigger part of the branding now than they were initially (but the basic features were there right from the beginning — I remember sitting in town halls, with "pings" ringing out at 10 to the hour, and everybody standing up for a minute).