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by sheepscreek
369 days ago
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When discussing disasters, it’s impossible to ignore BlackBerry. They crafted solid devices, and their downfall from a hardware company is a tragic one. They grew too big and failed to adapt in times of “war” with a diminishing market share. However, I firmly believe they could have maintained a loyal user base over the years, at least large enough to allow them to fight another day. Their user interface was a true gem - beautiful yet functional. The devices were incredibly fast, and the optical cursor was a revelation. I genuinely believe the way the trackpad cursor functions on the iPad is inspired by BlackBerry’s design. |
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They owned their space in their time, nothing came close, and then, one day, times have changed and their product become obsolete. I don't blame them.
It's cool to sit on HN and think everyone should pivot on a yearly basis, but in reality it rarely happens for companies that big. It takes a lot of time and effort to change to course of a tanker ship, and when you're in position that you have a product that is precisely on point, competition can't touch you, the most reasonable thing to do is just not to fuck things up... and then it's too late. Sometimes. Most of the time it's the winning strategy.
If anything, Nokia was distaster.