[eikaterine]

I assume when he says "Western," he means people who had no idea who Psy was before this video, much less which album of his this was, and don't know "Spela Mig På Radio" from Adam. While I'm sure you're fairly Western, it sounds like you have much more background in the Korean culture than the average person who can barely find it on a map.

[icegreentea]

Yeah. I think it's fair to say that a good deal of the previously K-Pop naive audience is going to miss out of a lot of things. After all, it's certainly difficult to pick out everything if you've NEVER seen another K-Pop music video in your life

That said, anyone who has seen a Weird-Al or Slim Shady (not Eminem...) video can probably get the vibe that he's making fun of something. And that something probably has to do with beautiful women, nice cars, and other -money- things.

Edit: Forgot to add Lonely Island to that list.