[vovavili]

I strongly doubt that people who claim to, all of a sudden, be passionate about marketing or business are driven by the noble impulse of value creation that you're describing. Rather, this is more of a positive externality of chasing wealth or status, where "passion" is used as a pro-social facade to frame greed. That is not to say that all business is motivated by profit alone, but something just doesn't add up in the OOP's narrative.