[chgs]

If they can make an extra $20 from adverts on to they will.

Sky TV makes 10 times as much from subscription as adverts but spends 30% of the time showing you adverts. London underground revenue is a similar ratio - for every £9 tickets they make £1 in adverts. If I go to the cinema they spend 20 minutes showing adverts to people who spent £50 on tickets and popcorn.

Companies shave very little incentive not to make things shit with adverts. The measurable cost to them is tiny, the cost to the rest of the world is massive. Odeon won’t attribute lost revenue from my reduced visits to their adverts, but will measure the 50p or whatever they get.